BBNaija returns July 26: Organisers promise twists, boost prize to N150 Million

The much-anticipated 10th edition of Nigeria’s biggest reality TV show, Big Brother Naija (BBNaija), is officially set to premiere on July 26, 2025, with the organisers, MultiChoice Nigeria, announcing a record-smashing N150 million grand price, the highest in the history of the franchise.

The announcement was made during a press conference in Lagos on Wednesday, where show executives also teased a new format and dramatic twists never seen before on the show.

According to the organisers, this season is designed to mark a bold milestone in the history of BBNaija, which first launched nearly two decades ago.

This is a major upgrade from the 2024 edition, where housemate Kellyrae made headlines as the first married contestant to win the show, taking home ₦100 million.

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The theme “No Loose Guard,” introduced the concept of paired housemates, which led to intense emotional dynamics and fan engagement.

However, the producers revealed that Season 10 will divert from that format, introducing fresh competitive layers following physical auditions that took place nationwide from May 16 to 18.

BBNaija Winners So Far — A Quick Look Back

Since its first season in 2006, Big Brother Naija has not only provided non-stop entertainment to millions of viewers across Africa, but it has also changed the lives of its winners, many of whom have gone on to become prominent figures in the entertainment and influencer industries.

Here’s a list of previous winners and their respective grand prizes:

1. Season 1 (2006) – Katung Aduwak
Prize: $100,000

2. Season 2 (2017 – See Gobe) – Efe Ejeba
Prize: ₦25 million

3. Season 3 (2018 – Double Wahala) – Miracle Igbokwe
Prize: ₦45 million

4. Season 4 (2019 – Pepper Dem) – Mercy Eke (First female winner)
Prize: ₦60 million

5. Season 5 (2020 – Lockdown) – Laycon (Olamilekan Agbeleshe)
Prize: ₦85 million

6. Season 6 (2021 – Shine Ya Eye) – Whitemoney (Hazel Onou)
Prize: ₦90 million

7. Season 7 (2022 – Level Up) – Phyna (Ijeoma Josephina Otabor)
Prize: ₦100 million

8. Season 8 (2023 – All Stars) – Ilebaye Odiniya
Prize: ₦120 million

9. Season 9 (2024 – No Loose Guard) – Kellyrae
Prize: ₦100 million

With each passing season, BBNaija has continued to raise the stakes, both in prize value and production quality, reflecting the show’s massive popularity and cultural impact.

What to Expect in Season 10

According to insiders at MultiChoice, the upcoming season will feature a new structure, new challenges, and a revamped voting system designed to give viewers more power and interactivity.

While details has not been revealed yet, the organisers assured fans that Season 10 will deliver “the most thrilling and emotionally charged experience yet.”

The show will air exclusively on DStv and GOtv platforms, with live feeds, highlight shows, behind-the-scenes content, and special episodes available on Showmax and other official digital platforms.